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MSU Bingo

Role: 

UX Designer, Graphic Designer

Michigan State University Bingo is a concept designed to help new students become familiar with campus in a fun and interactive way. The idea centers around a mobile experience accessed through QR codes placed around campus, where students select a bingo board and complete challenges by visiting and taking selfies at featured campus locations. By gamifying campus exploration, the system encourages students to learn where important buildings and resources are located while creating an engaging orientation experience. This project focuses on improving wayfinding, reducing first-day anxiety, and fostering early campus engagement through playful interaction design.

Concept Statement

My idea for a bingo game revolves around the players visiting different MSU locations. They are given a bingo sheet that has different locations that can be found on campus. The game will require the player to take a picture of any given location and upload it to the application as proof they have visited said location. First person to get pictures of 5 locations in a row wins a BIG PRIZE!!!

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User-Need Statement

A new student is visiting MSU’s campus for the first time. They would like to know more about MSU’s landmarks (particularly where they are and what they look like) so they can gain a better idea of how to navigate around campus.

User Task Flow

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To provide extra incentive for students to participate, students would win a prize for completion of their personal bingo card. The prizes won would vary on value depending on the time in which the bingo card is completed.

  • All students who complete bingo card will receive $10 gift card to Spartan Spirit shops.

  • First 50% of students who complete bingo card will receive $50 gift card to Spartan Spirit shops.

  • First 20% of students who complete bingo card will receive $100 gift card to Spartan Spirit shops.

  • First 10% of students who complete bingo card will receive $200 gift card to Spartan Spirit shops.

Students who complete the bingo card and are entitled to a prize would be contacted via school email which students provide during application set-up.

Design System

Color Pallete

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Fonts

Gothic A1
Inter
Istok Web
 

Color Pallet utilized for this project reflects the official color pallet trademarked by Michigan State University.

Wireframes

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Key Takeaways

  • First time creating user-interactive prototypes using Figma.

  • Researching and incorporating a brand's particular color pallet to ensure design meets the brand's guidelines.

  • Figma grants you access to a wide variety of tools to help create fully functional animations, wireframes, and prototypes.

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